We say it all the time. Scaling is hard. However, that doesn’t appear to be an issue for Xiaomi Automobile, the new EV business arm of consumer electronics giant Xiaomi Corporation. According to a recent social media post by Xiaomi’s founder, the automotive division has built the 100,000th example of its flagship SU7 EV in a blistering 230 days since its launch.
We have to point this out every time, but it’s only been three years since Chinese tech giant Xiaomi announced it was venturing into bespoke EV manufacturing, and it continues to move at a pace most young OEMs could ever dream of.
The electronics specialist wielded all of its experience and manufacturing power behind developing and eventually producing its flagship model, the Xiaomi SU7 EV. After faster-than-expected development, Xiaomi launched the SU7 in late 2023 and quickly secured over 50,000 orders in the first 27 minutes it went on sale.
Although Xiaomi initially targeted building 60,000 EVs in 2024, the SU7’s impressive demand led the young automaker to bolster production to keep up. After the launch, the tech giant shared that it had already built 10,000 EVs in a blistering 32 days but would need to continue ramping up to keep up with its growing order books.
By July, Xiaomi said those bolstered production lines were complete, hinting at the prospect of doubling its initial production targets for the year. Today, Xiaomi’s founder shared that the company has hit 100,000 EV builds earlier than expected and could reach 120,000 units before 2025 arrives.
Xiaomi SU7 already on the cusp of 100K deliveries
Xiaomi founder Lei Jun shared a SU7 progress update on his Weibo page today, relaying that the automotive division’s flagship model has surpassed 100,000 builds, accomplishing the feat in just 230 days. Per Jun’s post:
Netizens urged me to go to the factory to tighten the screws. Actually, I go there often. I arrived early this morning. I came too early and took a nap in the workshop.
Unexpectedly, when I woke up, 100,000 units had been completed!
From the release of SU7 to today, it took us only 230 days to produce 100,000 units! As a newcomer in the automotive industry, this speed is already very remarkable. We will hold a ceremony for the 100,000th unit to come off the production line later.
These builds aren’t just sitting around on lots around China, either. Xiaomi Automobile shared that the SU7 builds are also quickly making their way to customers, and it expects to hit its 100,000th delivery later this month.
The SU7 is offered in three versions: Standard, Pro, and Max, starting at RMB 215,900 ($29,850), RMB 245,900 ($34,075), and RMB 299,900 ($41,550), respectively. Xiaomi has since unveiled a tri-motor performance version called the SU7 Ultra, which is expected to hit the market in 2025. It also plans to launch a second flagship model to compete with the Tesla Model Y.
With 100,000 SU7 builds now complete, Xiaomi could very well hit its revised target of 120,000 units for 2024, which would entail doing so in less than 275 days since launch.